• "Taylor Swift: The Official Release Party of a Showgirl" will arrive in theaters on Friday. • AMC is relaxing its rules, encouraging Swifties to sing and dance at the screenings. • Swift's influence could push movie theaters to embrace (and monetize) participatory fan culture.

We've seen Taylor Swift single-handedly boost the US economy, reshape NFL viewership in her own image, and convince an industry titan like Apple to adjust its business model to her specifications. Could the Swift Effect be coming for movie theater etiquette next?

Swift's new album, "The Life of a Showgirl," will arrive Friday with her signature fanfare, including a bespoke theatrical event. "The Official Release Party of a Showgirl" will be screened in select movie theaters for one weekend only, and Swifties

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