Mike Chambers wants to lift the veil on selling your house.

“It really isn’t as complicated as the industry would lead you to believe,” the entrepreneur said. “All these roadblocks and confusion are by design to funnel people back into a system that’s charging them tens of thousands of dollars.”

In May, Chamber launched a startup called Ridley, which aims to make selling your home on your own easier through the help of an AI-assisted checklist. Instead of strategizing with Joe Realtor, and giving them 3% of the sale price, prospective sellers can hop on Ridley and go through stages like pricing, home preparation, listing and showings with an AI chatbot.

“It’s a task-oriented, actionable list that has a lot of cool stuff happening behind the scenes,” Chambers said. “For you, it’s as simp

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