By Arpan Chaturvedi

NEW DELHI (Reuters) -Three cabinet colleagues of Indian Prime Minister Narendra Modi are promoting use of apps by domestic rivals to Google Maps, WhatsApp and Microsoft, in the strongest backing yet for “Made in India” products amid trade tension with the United States.

After the United States imposed a 50% tariff on Indian imports in August, Modi has pushed for use of “swadeshi” products, or those made in India.

While many industry executives have made public calls to support Indian products, Modi made a direct appeal last month for Indians to scrap daily use of foreign goods.

Information technology minister Ashwini Vaishnaw gave a media presentation on highway projects this week he said was put together employing Zoho, a domestic rival to Microsoft’s PowerPoint, a

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