Breast Cancer Awareness Month (BCAM) , observed annually across the globe from October 1 to 31 to raise awareness, encourage early detection, support patients, and promote research for prevention and treatment.

Theme 2025:

2025 Theme: “Every Story is Unique, Every Journey Matters.”

Objective : This year’s theme highlights breast cancer patients’ diverse experiences and the importance of compassion, early detection, and equitable care.

Background:

Origins: Breast Cancer Awareness Month began in October 1985 through a partnership between the American Cancer Society and pharmaceutical company Imperial Chemical Industries.

Global Recognition : October is celebrated worldwide as “Pink Month” to promote breast cancer awareness.

Symbol: The pink ribbon , a universal symbol of

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