Summary:

Daily Paper has released its FW25 Campaign.

TJ Saw and Elliot Hensford led the creative direction and the visuals draw on the narrative of the ancient tradition of gathering around a bonfire.

Knucks, ANTS, and Annie Tago model the collection.

Daily Paper released its Fall/Winter 2025 collection throughout September, but the Amsterdam label has only just dropped the accompanying autumnal campaign. This is because the imagery tells a story that goes beyond the clothing. As is always the case for Daily Paper, the campaign is steeped in layered storytelling centered around the idea of shared community.

This season’s narrative draws on the “ancient tradition of gathering around a bonfire,” according to the brand. A bonfire evokes certain connotations – rituals, storytelling, ce

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