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Ruben Amorim's Manchester United is modern football's first post-truth experiment

There's a great Albert Einstein quote about foolishness. You'll probably have heard it: "Someone who does the same thing over and over again expecting different results" is, by this definition, a fool. Sheer, simple brilliance, befitting the man who transformed the foundations of science with a three-letter equation (you'll know that one, too).

Of course, as far as we know, Einstein never actually said it. But it still appears every now and then, a conviction-carrying particle popping into existence when someone has Important Points to make, not least in obfuscating intros to sports columns.

Einstein's apocryphal slur certainly fits today's post-truth world. It doesn't matter if he

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