MONTREAL – The Montreal Canadiens and Mondelēz Canada Inc. (“Mondelez Canada”) announced a new multi-year partnership beginning with the 2025-26 NHL season. The broad partnership includes in-arena experiences, contests, community impact initiatives across Quebec, and the introduction of Mondelēz Canada brands at the Bell Centre including OREO, Cadbury, Sour Patch Kids, and Maynard.

Starting with the regular season, Cadbury Dairy Milk will become the official sponsor of all goals scored by the Canadiens at home games throughout the regular season and playoffs, with brand assets integrated into scoreboard graphics and other digital platforms. Fans will also have the opportunity to win tickets, with full details to be shared on social channels. Additionally, Cadbury Dairy Milk, Cadbury Mini

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