Friday’s high jewelry runway spectacular at the Musée des Arts Décoratifs during Paris Fashion Week will be the culmination of a big year for Messika , which is marking its 20th anniversary.

Earlier this year it was inducted into the French luxury goods association Comité Colbert. Over the summer, the brand created jewelry for members of the K-pop group Seventeen to mark their latest album and 10-year milestone.

A 1,500-square-foot flagship on New York’s Madison Avenue opened in September, while Messika also rolled out a theft protection solution backed by the French fintech start-up Grace. Before the year’s end it will also launch a new fine jewelry collection.

It’s hard to imagine that in 2005 Messika was a jewelry upstart aiming to democratize diamonds and breaking jewelry out

See Full Page