The PhoenIKKS hasn’t spread its wings. A few months ago, French premium women's ready-to-wear group IKKS presented a makeover for its flagship label IKKS, a brand with a rocker vibe founded in 1987. The project, initiated in early 2024 and labelled PhoenIKKS, featured a renewed brand image and style, and included a redundancy plan leading to 202 job cuts in France (out of 1,328 employees) and the closure of 77 stores and retail corners (out of a total 604). The operation eventually led to the loss of 140 jobs for the group based in Saint-Macaire-en-Mauges in the Cholet region, with offices also in Paris’s Marais district.

In June last year, the group led by Ludovic Manzon, which owns the IKKS, I.Code and One Step brands, agreed to restructure its debt and carry out a refinancing opera

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