While TikTok is filled with “Get Ready with Me” videos from thousands of beauty influencers, no one has the power to influence quite like Hailey Bieber. From “ strawberry glazed donut nails ” to “ tiramisu makeup ,” and even her once-niche “ power bob ” haircut, everything the model does becomes a trend overnight. And after selling her beauty brand Rhode to e.l.f. Beauty for a whopping $1 billion earlier this year, she’s even proven herself a force in the industry as a business owner. However, despite her fame and success, Bieber still posts on TikTok like any other beauty enthusiast, sharing her daily makeup routines, go-to skin care products, and the occasional sneak peek at upcoming Rhode launches.

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