Value retailer V2 Retail on Friday joined peer V-Mart Retail to report strong revenue and same-store sales growth (SSG) in the September quarter (Q2FY26) coming on the back of GS-fueled festive buying.

Strong Q2 metrics signal demand revival in smaller cities

V2 Retail reported an 86% year-on-year revenue growth and a 23.4% SSG in Q2, thanks to festivals such as Durga Puja and Navratri, the retailer said in its latest business update released Friday. If Durga Puja sales are excluded, since the festival was celebrated in Q2 rather than Q3, SSG is still 10.3% for the period, V2 Retail said, driven by resilient consumer demand, limited markdowns and disciplined inventory management.

Sell-through rates were also high in the quarter, led by data-based assortment curation, it said. Both V

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