OpenAI CEO Sam Altman announced Sora 2 with a series of AI-generated videos of himself, teasing a new reality where unreal videos become the centerpiece of our social feeds. From OpenAI

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If you work in the media industry or simply care about the quality of the information ecosystem we all inhabit, you need to pay attention to Sora 2.

“This feels to many of us like the ‘ChatGPT for creativity’ moment,” OpenAI CEO Sam Altman wrote in a blog post announcing the product, and many early testers agree. Sora 2 is an AI video generator, a TikTok challenger, and a social network all in one. And right now, at Altman’s urging, the feed is full of Altman “deepfakes.”

Now, Sora

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