From August 29 to September 28, Hypegolf brought its Clubhouse concept back to SoHo, New York—timed to coincide with the Ryder Cup , but also overlapping with the US Open tennis and New York Fashion Week . For a full month, the space operated as a hybrid retail and community hub, with an interactive simulator, rotating installations and a lineup of invite-only events layered in between open retail hours. Several leading brands came on board as partners, including Johnnie Walker , Michelob ULTRA , Oakley , adidas , Hanes , Payntr , Technics , Lexus and SEGA , helping bring the space to life through exclusive product drops, tastings and on-site activations.

The Clubhouse quickly became a gathering point for the city’s style-forward golfers and friends of the brand.

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