(NewsNation) — Cracker Barrel is cutting ties with the consulting firm behind its short-lived logo change that drew backlash.

The restaurant chain said Thursday it is "ending its engagement" with Prophet, a San Francisco-based consultancy that guided its "brand refresh initiatives," including the logo and restaurant redesigns.

The announcement follows a brand revamp that sparked criticism from longtime fans, who saw the changes as a departure from the chain's folksy Southern country theme, prompting a swift reversal.

In August, the Tennessee-based chain unveiled a new logo without the "Uncle Herschel" character — known as the "Old Timer" — leaning against a barrel. The phrase "Old Country Store" was also gone. Videos of redesigned stores went viral, with critics upset that the company s

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