Georgia Tech reportedly inks massive nine-figure apparel deal to ditch Adidas

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Georgia Tech reportedly inks massive nine-figure apparel deal to ditch Adidas

Georgia Tech is going to have a new apparel partner and it comes with a big time price tag. According to ESPN’s Pete Thamel, the Yellow Jackets have agreed to a 10-year deal with Under Armour to become the school’s official apparel provider, starting July 1, 2026.

Source: Georgia Tech and Under Armour have agreed to a new 10-year deal for UA to become the official apparel provider, effective July 1 of 2026. The deal is expected to be nearly six-times more than the average annual amount that GTech is getting from current adidas deal. pic.twitter.com/MeZfbDkuTU — Pete Thamel (@PeteThamel) October 3, 2025

The deal is expected to be nearly six-times more than the average annual amount th