After announcing a permanent closure, New Braunfels' beloved Billy's Ice is getting a coda. In an unexpected move, the live music venue announced it would be reborn in a new location and under a new name, Bobby's Ice.

In late August, the owners of the popular Hill Country bar announced that it would shutter on October 1. The bar had been serving cold ones at 1193 Loop 337 Ramp for 16 years, first as a convenience store and later as an icehouse.

"This is a post I knew would come at some point, but it doesn't make it any less emotional," wrote a Billy's rep at the time. "A number of factors played into [the sale of the property,] but at the end of the day, it's what had to happen. There will be a new business at the location, but Billy's will live on in our hearts and memories."

Bobby's

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