With its latest acqui-hire, OpenAI is doubling down on personalized consumer AI 

OpenAI has acquired Roi, an AI-powered personal finance app. In keeping with a recent trend in the AI industry, only the CEO is making the jump.

Chief executive and co-founder Sujith Vishwajith announced the acquisition on Friday, and a source familiar with the matter told TechCrunch he is the only one of Roi’s four-person staff to join OpenAI. Terms of the deal were not disclosed. The company will wind down operations and end its service to customers on October 15.

The Roi deal marks the latest in a string of acqui-hires from OpenAI this year, including Context.ai , Crossing Minds , and Alex .

While it’s not clear whether any of Roi’s technology will transfer over to OpenAI or which unit Vishwajith will join, the acquisition clearly aligns with OpenAI’s bet on personalization