“ Taylor Swift : The Official Release Party of a Showgirl” has begun unspooling in cinemas nationwide for its limited three-day engagement, and the theatrical event’s behind-the-scenes footage and personal commentary from Swift are giving fans more insight into the hit album it’s promoting.

The hour-and-a-half program (presented in theaters with no trailers or other preliminaries) begins with Swift offering a brief introduction and thanks, then goes straight into the premiere of the elaborate music video for “The Life of Ophelia,” followed by behind-the-scenes footage of the making of the Swift-directed video. Most of the rest of the 90 minutes consists of semi-static lyric videos for the other 11 tracks from the “Life of a Showgirl” album, preceded by Swift offering two or three minute

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