Predicting what matters in fashion was once an elite sport, the province of those who attend those big runway shows in New York, Milan, London, and – right now – Paris, like the editors of influential magazines. (A line from 2006’s The Devil Wears Prada , about Miranda Priestly, a tyrannical fashion editor, conveys the idea succinctly: “You still don’t get it do you? Her opinion is the only one that matters.”)

While elite opinions continue to carry weight, the trend prediction game has expanded enormously over the past decade. Platforms like TikTok, Instagram and Pinterest are redefining how trends spread. According to a report from the data company Launchmetrics, more than 40% of global consumers purchased apparel and accessories at least three times via social media in 2024.

“The

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