Is now the time for businesses to gain market share now and for 2026?

With the Federal Reserve having recently lowered interest rates by a quarter point and rumored to lower interest rates two more times by the end of 2025, the economic environment is shifting toward growth, optimism, and increased consumer activity. For businesses, this is a prime opportunity to increase brand presence, capture market share, and drive measurable results both now and for the coming year.

Media advertising thrives in moments of transition. As borrowing costs drop, businesses and consumers alike become more active — launching new initiatives, making purchases that have been put off, and engaging with content. Media platforms, especially those with loyal followers, offer businesses a direct line to consumer

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