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The campaign is aimed at helping people trace and claim their unclaimed deposits, insurance payouts, dividends, shares, and mutual fund proceeds.
Unclaimed financial assets have been a long-standing issue, and the campaign seeks to simplify the process for citizens by offering on-the-spot guidance, demonstration of digital tools, and support to complete claim procedures.
During the launch event, Sitharaman handed over cheques and claim orders to citizens who had successfully reclaimed their unclaimed money.
Addressing the gathering, she urged people to spread the message. “I urge you all to become ambassadors of this campaign, reach out to people you know, ask if they hold any papers of unclaimed financial assets, and guide them to register on the portal to claim what is r