Since its inception, golf purists have wondered when LIV Golf would run out of money. From exorbitant contracts used to lure PGA Tour and DP World Tours stars away to the lack of a major television contract until this year , the bottomless well financed by Saudi Arabia’s Public Investment Fund (PIF) could not possibly last forever.
Now comes a report that LIV Golf Ltd, the United Kingdom-based entity that manages the golf league’s activities outside of the United States, lost $590.1 million in 2024.