Darts has hit the jackpot with Luke Littler, and so have his rivals.
The Littler effect is still coursing through a sport that has been catapulted into the mainstream largely thanks to a teenage phenom who is bringing new audiences to darts.
Lots more money, too.
The upcoming world championship — where Littler will be defending champion after winning it as a 17-year-old in January — has doubled the prize money for the winner and in the overall pot.
The title prize fund handed out in events run by the top-tier Professional Darts Corporation has risen by more than a third this season, to 25 million pounds ($33.7 million).
One of those events is the World Grand Prix, a so-called “major” in darts that is taking place in Leicester, England, starting Monday and where Belgium’s Mike De D