Taylor Swift has done it again. Her latest cinematic event, Release Party of a Showgirl, is set to pull in an impressive $33 million at the box office this weekend after grossing $15.8 million on Friday across 3,702 theaters, TheWrap reports. The film, a hybrid of lyric videos, music visuals, and behind-the-scenes footage, had no Thursday previews and minimal traditional promotion. Expand Tweet

The numbers might not match Taylor Swift: The Eras Tour, which stormed theaters with a $96 million debut in 2023, but this performance remains remarkable for what it is—a short-run, fan-driven companion to her new album. For a project with virtually no marketing budget, it’s proof of Swift’s unparalleled influence. AMC Theatres handled distribution, leaning on Swift’s social media power to dr

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