There were probably few people anticipating the release of Taylor Swift’s 12th studio album The Life Of A Showgirl on Friday (Oct 3) as much as Zachary Hourihane.

The 28-year-old based in Singapore proudly identifies as a member of one of the world’s most powerful fandoms: He is a Swiftie.

Perhaps more importantly, he is a multiplatform creator whose fortunes rise and fall with Swift's success – a gamble that can look farsighted or farcical, depending on your vantage point.

Hourihane co-hosts a Taylor Swift podcast called Evolution Of A Snake with fellow pop culture content creator Madeline Rubicam, who lives in Montana in the US. He also runs his own YouTube channel, aptly named The Swiftologist.

The latter started with in-depth video critiques about Swift’s career, but has since expa

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