In a candid social media post that has garnered over 10,000 likes and sparked widespread discussion, Zoho Corporation’s founder and CEO, Sridhar Vembu, revealed all the layers on Arattai – the viral homegrown messaging app that wants to take the fight to WhatsApp. Describing the app as “simple on the surface but with a lot of depth inside,” Vembu highlighted decades of proprietary homegrown engineering that underpins the app’s seamless performance.

In the post on X, Vembu mentions that at the heart of Arattai lies Zoho’s highly tested messaging and audiovisual (AV) framework – a “real-time workhorse” refined over 15 years. This technology ensures lightning-fast connections for calls and meetings, which has been a hallmark of Zoho’s broader software ecosystem.

Zoho CEO takes pride in R&

See Full Page