Whenever a big-ticket Bollywood film releases, the topic about ‘Corporate Bookings’ often makes headlines in the media nowadays. Despite so much debate about this controversial practice, no one from the film industry has ever spoken about it in the public so far.
Even though critics often called out Bollywood sources for resorting to this artificial practice to create a false buzz among moviegoers, the trend never really stopped as many recent films experienced temporary boost in ticket sales with the help of this ugly technique.
Now, renowned Bollywood filmmaker Karan Johar openly admitted how many producers are a part of this trend and also criticised them for spoiling the industry’s image with such practices by splurging their own money and buying tickets.
Karan opined that corporate