Pop star Taylor Swift has launched a unique global marketing campaign for her 12th album, 'The Life of a Showgirl', released on October 4. In cities like London, Berlin, Barcelona, and Santa Monica, fans have discovered orange doors with QR codes.

Scanning these codes leads to AI-generated YouTube videos featuring highlights from Swift's past work and hidden letters. The campaign has quickly gone viral, with fans eager to unlock exclusive content.

The main clue for the campaign is: "12 cities, 12 doors, 1 video to unlock." Orange doors have appeared in cities such as Berlin, London, Paris, Chicago, Nashville, Barcelona, Las Vegas, Melbourne, Santa Monica, Milan, and Beverly Grove. Searching for Taylor Swift on Google brings up a burning heart icon; clicking it reveals jumbled city name

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