Pricing intelligence startups like Sciative Solutions, DataWeave Price2Spy, and Intelligence Node, are experiencing their busiest season as festive sales have triggered an unprecedented pricing war across channels. Major e-commerce players are now changing prices 12-15 times daily during Flipkart’s Big Billion Days and Amazon’s Great Indian Festival, up from 3-4 times a day during the last festive period, according to industry estimates.

The intensification has been driven by consumer adoption of real-time pricing comparison providers like BuyHatke, Honey, CashKaro, PriceDekho, MySmartPrice, and Desidime, forcing constant competitive adjustment. These consumer tools have collectively surpassed 10 million downloads.

Consumer tools drive hyper-competition and real-time visibility

The

See Full Page