It has become a pseudo axiom of late - at least among industry commentators - that Apple has fallen behind, some think chronically so, in its AI-related efforts. But, what if Apple was following its now-perfected rule book all along, waiting for others to perfect the tech before leveraging it? What if, in this rabbit vs. tortoise race, it was playing the tortoise, betting on its own elaborate 4D chess play to unlock the next level of margin expansion.

Apple Intelligence: From Missing Features And Delayed Timelines To Renewed Focus

Apple Intelligence Features

There is a perception that Apple was caught off-guard by the AI mania, bolstered by the Cupertino giant's botched role out of Apple Intelligence features.

In June 2024, the iPhone manufacturer announced a number of AI features club

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