Matthieu Blazy has the whole fashion world watching his every move as he makes his debut at Chanel on Monday. But who is the 41-year-old designer?

The Franco-Belgian is relatively low-key compared to the celebrity couturiers he beat to the job -- and was poached by Chanel after a highly successful three-year stint at Kering-owned Bottega Veneta.

The new job is a massive promotion and career boost, taking him from a medium-sized Italian label to the world's second-largest luxury clothing brand with sales of around $20 billion annually.

Said to have impressed with his in-depth presentations during the recruitment process at Chanel, he embodies "a new generation with sincere humility", Chanel fashion president Bruno Pavlovsky said of Blazy when his nomination was announced last December.

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