Mahindra & Mahindr a today launched its new range under the Bolero brand in the sub-₹10 lakh segment. The company introduced the new Bolero at ₹7.99 lakh with its top-end variant priced at ₹9.69 lakh.

The Bolero Neo was launched at ₹8.49 lakhs with its top variant at ₹9.99 lakh.

The company stated that the Bolero has over 16 lakh customers.

“The Bolero has stood the test of time, earning its place as one of India’s most versatile and tough SUVs for over 25 years. Building on this enduring legacy, the new Bolero range has been thoughtfully designed to meet the aspirations of a dynamic and rapidly evolving New India. With a perfect blend of toughness, contemporary styling, enhanced comfort, and modern features, the new Bolero and Bolero Neo deliver a powerful SUV experience that shines e

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