What's the story

A new subscription-based smartphone service has been launched in India by BytePe, a company founded by former Flipkart executive Jayant Jha. The platform offers an alternative to traditional methods of purchasing smartphones such as outright buying or paying through EMIs (Equated Monthly Installments). With BytePe, users can get access to premium devices like the iPhone 17 series by paying a fixed monthly fee instead of making an upfront purchase.

Operational details

How BytePe's subscription model works

The working of BytePe's subscription model is pretty simple. You choose a smartphone and pay a monthly fee for it. The tenure of this subscription usually lasts for 12 months. At the end of this period, you can either upgrade to a newer device, return the phone or co

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