What's the story

Bengaluru-based electric vehicle manufacturer Ather Energy has achieved a major milestone by rolling out its 5,00,000th electric scooter from its Hosur manufacturing facility in Tamil Nadu . The landmark unit was the company's latest family-focused model, the Rizta. Since its launch last year, Rizta has quickly become one of Ather's strongest growth drivers.

Growth trajectory

Journey from niche to full-range EV manufacturer

Over the years, Ather has transformed from a niche performance EV brand to a full-range manufacturer catering to both family and enthusiast riders. The company has also expanded aggressively across middle and northern India, entering several tier-2 and tier-3 cities. This expansion strategy is in line with Ather's goal of making its growing prod

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