Amazon Prime Day 2025: Kindle searches surge ahead of October sale View Image

Amazon Prime Day is now just hours away, beginning at one minute past midnight on Tuesday (October 7). The sale will run for 48 hours - but retail giant Amazon has already started slashing prices ahead of the limited-time event.

One product that is already dominating search trends is the Kindle , which has seen a surge of more than 235,000 searches in the lead-up to Prime Day, showing that shoppers are keen for technology that blends entertainment and convenience.

Amazon Prime members can save up to 40% on big-ticket items, including the e-readers , as well as on the brand's Fire TVs and Echo Dots. And if you're not yet a Prime member, it is not too late to sign up for a free trial to take advantage of

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