analysis OpenAI's new Sora 2 video generator has become the most popular free app in Apple's App Store since launching last week. It has also drawn ire from Hollywood studios and anyone whose characters and storylines appear in the user-generated content without their explicit permission. Now CEO Sam Altman says rightsholders will be getting greater control over how their properties are used - and may even be paid.

Altman said in a recent blog post that OpenAI was making two big changes to Sora 2, which was released on Tuesday September 30. He noted that this backtrack occurred after "taking feedback from users, rightsholders, and other interested groups."

"First, we will give rightsholders more granular control over generation of characters, similar to the opt-in model for likeness but

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