Cindy Holland is continuing to fill out her team at Paramount ’s direct to consumer division.

PR executive Shannon Buck has joined the company as executive vp and head of communications and public relations at Paramount Direct to Consumer, which includes streamers Paramount+ and Pluto TV. She comes to Paramount from NBCUniversal, where she most recently was executive vp integrated communications.

“Shannon is a seasoned strategic communications executive with over 20 years leading publicity and communications for content across platforms, specializing in direct-to-consumer audience engagement and brand building,” Holland wrote in an email to staff Monday (read it in full, below). “She has a proven track record of developing award-winning campaigns, with particular expertise in strateg

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