When Maureen Green was diagnosed with breast cancer several years ago, the finance professional and mom-of-two decided to try scalp cooling, a treatment that helps preserve hair during chemotherapy.

"I was really afraid I would look in the mirror and really not know who I was and that I wouldn't recognize myself," Green, who was treated at Memorial Sloan Kettering Cancer Center in New York, said.

For Green, the choice was not easy. Scalp cooling is pricey -- the National Cancer Institute cites an average cost between $1,500 and $5,000 per patient -- and it's often not covered by insurance.

Although the expenses from her diagnosis were already piling up, Green and her family decided it was worth the sacrifice.

"You could buy a wig, you could buy scarves, but nothing is the same as looki

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