The Brief
To celebrate the return of its iconic Hunting Cans, Busch Light is offering one lucky fan the ultimate prize: a legal name change to "Hunter" and beer money for 19 years’ worth of Busch Light.
The backstory:
According to the brand, once a prized name, Hunter is now nearly extinct — its popularity has dropped 93% in just five years.
The brand will cover all legal name-change costs and provide beer money for 19 years’ worth of Busch Light Hunting Cans, giving one 21+ fan the chance to officially become "Hunter."
What they're saying:
"Hunters are dedicated, passionate, and always up for the thrill of the chase — and that same spirit drives us at Busch Light," Krystyn Stowe, Head of Marketing for Busch and Natural Family at Anheuser-Busch, said in a news release . "With the r