Working with your romantic partner isn’t just a niche phenomenon; it’s a growing trend. A recent study from the National Library of Medicine reveals nearly one in four U.S. small businesses are run by romantic couples. Yet, for all the talk of “power couples” in the startup world, precious little unfiltered insight exists on what it actually takes to share a bed, a budget, and a booming enterprise. For many, the lines between personal and professional don’t just blur; they cease to exist.

My husband, Joe, and I are the founders behind Serenity Kids, now the fastest-growing shelf-stable baby food brand in the U.S. Our origin story is uniquely intertwined with our personal one: the business was our first “baby,” meticulously nurtured from a shared frustration with the unhealthy baby food ai

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