Shoppers are getting a head start on their holiday purchases to avoid missing out on major sales, according to a new survey from Wallethub.

The personal finance company conducted a nationwide survey to find out what is trending in budgeting, shopping habits and gift-giving this year.

Nearly half of the people surveyed (47%) began their holiday shopping in October or earlier, according to Wallethub. Almost the same number of people (46%) said they would be starting next month.

Budgeting for the holiday

More than 4 in 5 people expect their holiday budget to be the same as last year or smaller.

When it came to budgeting strategies, the results were varied: • 28% of respondents said they will stick to strict budgeting • 24% will use only cash or debit cards • 24% plan to spread thei

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