We’ve all been there, completely absorbed in a movie or maybe your favorite comfort TV show is lulling you to sleep, when suddenly an ad blasts in like a jump scare at what sounds like double the volume and yanks you out of the moment.

Despite advertisers turning to cheap tricks to get your attention, a new California law aims to put an end to this annoying practice.

California Governor Gavin Newsom signed on Monday state legislation that bans loud commercials on video streaming platforms, including Netflix, Hulu, and HBO Max.

The law aims to close a loophole in the 2010 Commercial Advertisement Loudness Mitigation (CALM) Act , which banned blaring commercials on broadcast, cable, and satellite TV. But because streaming wasn’t yet mainstream, those platforms were left out at the time.

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