Total investment in Italy’s TV and film industries grew 9% in 2024 to €16.3 billion ($19 billion) across all sectors in 2024. But the output of Italian original content has dropped 12% to 658 hours during the past season, largely due to less commissions from U.S. streamers.

That is the main takeaway from a report issued by Italian TV producers’ association APA during Rome’s MIA market, which is dedicated to international TV series, animation, feature films and documentaries.

Italian free-to-air broadcasters currently account for more than 60% of the country’s scripted originals with state broadcaster RAI still firmly positioned as the main local industry driver, just as Italy’s linear channels and streamers both rely less on original titles compared with previous seasons, the report said

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