As the post-pandemic “boom” fades , department stores now rely more than ever on technology to stay top of mind with international customers, according to the International Association of Department Stores (IADS), which highlights several notable initiatives.

The association highlights the rise of “super apps” that integrate online shopping, financial services, loyalty programs, and even restaurant booking, among other services. This model has proven particularly successful for the Mexican department store chain El Palacio de Hierro, which reports higher visit frequency and greater spending among its users. Germany’s Breuninger and Denmark’s Magasin du Nord are also pursuing this strategy.

Both Breuninger and Magasin du Nord utilize artificial intelligence to optimize their data uti

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