Anyone who has ever used an AI image or video generator knows that it isn't always easy to bring the image you have in your head to life on your screen. And if you're not artistically inclined, it can be difficult to describe what you want an AI tool to create.

Your best odds for success start with a great prompt. Getting optimal results isn't about magic; it's about giving the AI a better description of what you want. Experts call it "prompt engineering" but you don't need to be an AI expert to master it. It all comes down to including a few essential elements in your description to go beyond a simple idea.

Nailing your prompt is the single best way to avoid bizarre results and finally get the AI to create the image you desire. Here's how to craft a great AI prompt.

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