New AI video apps are providing fertile ground for scammers looking to take their fraud and impersonation schemes to the next level.

Why it matters: AI-generated content is quickly blurring the lines between what's real and what's not — and scammers thrive on blurred realities.

Driving the news: OpenAI rolled out its new Sora iOS app last week, powered by the company's updated, second-generation video-creation model. • The app is unique in that it allows users to upload photos of themselves and others to create AI-generated videos using their likenesses — but app users need the consent of anyone who will be shown in a video. • OpenAI CEO Sam Altman said in an update Friday that the app will also give people "more granular control over generation of characters," including specifying i

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