Retailers are observing a surge of up to 50 per cent in festive sales, driven by demand for Navratri, faster deliveries, and price parity with online platforms.

Players like Vijay Sales and Lotus Electronics report that consumers are returning to stores for immediate purchases and service assurance, with same-day or even four-hour deliveries becoming key decision drivers. As brands increasingly align offline and online pricing, neighbourhood stores are regaining relevance, blending digital browsing with quick, reliable offline fulfilment during the ongoing festive season.

“During the first 10–12 days of the festive period, we saw nearly a 30 per cent surge in sales,” said Gaurav Pahwa, Director, Lotus Electronics. “Customers often do their research online but still prefer to walk into ou

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