KFC is the latest in a growing number of its rivals in the quick-service restaurant sector that are turning up the heat with aggressive promotions and new menu items to drum up traffic.

The chain posted on X on Tuesday that its original honey barbecue sauce is back at locations nationwide after it stirred up a consumer craze when it was first introduced in the 1990s.

"The sauce became an obsession – inspiring petitions, thousands of mentions across social channels, and even copycat recipes from desperate fans. Now, the one-of-a-kind sauce is back and bigger than ever – for the first time ever, fans can get their favorite items dunked in the sauce," the company said in announcing its return.

The company is also temporarily reducing the price of menu favorites, including the KFC Chi

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