LeBron James’ much-hyped “Second Decision,” which many fans expected to feature an announcement about his retirement plans, turned out Tuesday to be an ad for a liquor company.

James teased the announcement in a 10-second video posted Monday on X, calling it “the decision of all decisions.” That was a reference to the Lakers star’s notorious 2010, live-television announcement that he was leaving the Cleveland Cavaliers to join the Miami Heat.

James took enormous criticism for the nature of that event, especially his remark that he was “taking my talents to South Beach.” He subsequently said he regretted how that announcement was handled, but he appeared to forget that lesson with Tuesday’s video and Monday’s mysterious post, which fueled speculation that James’ was about to reveal his ba

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