ROME — Historians studying the Colosseum in Rome may have uncovered evidence of a first-century "He Gets Us" billboard that was hung over the arena. Experts speculate it was designed to help the controversial figure Jesus appeal to a much wider audience of arena attendees.

"While we used to think people were drawn in by the powerful witness of Christian martyrs whose faith never wavered as they were eaten by lions in the Colosseum, it's now clear that it was these cool billboards that did the trick," said Roman Historian James Scott Williams. "These winsome billboards must have played a large role in the growth of the early church."

Researchers believe the first such billboards were commissioned while the apostle Paul was under house arrest in Rome. "There is evidence that Paul wrote sev

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